The Impact of E-book Distribution on Print Sales: Analysis of a Natural Experiment

Digital distribution introduces many new strategic questions for the creative industries—notably, how the use of new digital channels will impact sales in established channels. We analyze this question in the context of e-book and hardcover sales by exploiting a natural experiment that exogenously d...

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Bibliographic Details
Published in:Management science 2019-01, Vol.65 (1), p.19-31
Main Authors: Chen, Hailiang, Hu, Yu Jeffrey, Smith, Michael D.
Format: Article
Language:English
Subjects:
channel
Creative industries
Delayed
digital distribution
Distribution
E-books
Electronic publishing
Influence
natural experiment
Printing
publishing industry
Sales
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