DIGITAL IN CHINA? GO WITH LOCALS

International agencies from BBDO to Ogilvy to Wieden & Kennedy are well established in China's marketing industry. But when it comes to digital, local players have the upper hand--and that puts them squarely in M&A crosshairs. It's not just a matter of adapting Facebook and Twitter...

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Bibliographic Details
Published in:Advertising Age 2013-04, Vol.84 (17), p.18
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Advertising agencies
Advocacy
Forecasts and trends
Internet marketing
Marketing
Mergers, acquisitions and divestments
Technology application
Word of mouth advertising
Online Access:Get full text
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