Can China build a car that will sell? Qoros is trying--its 'social' sedan is backed by marketing that emphasizes urban practicality over speed

Qoros, a new automaker from China, is aiming to be the first Chinese car brand accepted on an international level. And it plans to do so by rethinking the traditional auto-marketing standard--speed and open roads--and creating a practical, more social vehicle. Qoros is a venture between Israel'...

Full description

Saved in:
Bibliographic Details
Published in:Advertising Age 2013-04, Vol.84 (16), p.6
Main Author: Beattie, Anita Chang
Format: Article
Language:English
Subjects:
Automobile industry
Automobile shows
Automobiles
Market strategy
Marketing
Product design
Transportation equipment industry
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!