'Our Marketing is Our Goodness': Earnest Marketing in Dissenting Organizations

In times of erosion and dissolution of social structures and institutions, described by Bauman (Ethics and Global Politics 5:49-56, 2012) as the interregnum, there arises both a need and a possibility of developing alternative approaches to the most fundamental organizational practices. Marketing, a...

Full description

Saved in:

Bibliographic Details
Published in:	Journal of business ethics 2020-07, Vol.164 (4), p.731-744
Main Authors:	Kociatkiewicz, Jerzy, Kostera, Monika
Format:	Article
Language:	English
Subjects:	Academic disciplines Alternative approaches alternative organizations Alternatives Attitudes Business administration Business and Management Business Ethics Candidates Capitalism cooperatives Dissemination Dissolution Education Ethics Ethnography Fringes Humanities and Social Sciences Institutionalization Management Management development programmes Marketing Morality Organizations Original Paper Philosophy Political attitudes Politics Politics, Economy and the Organization of Society Politik, ekonomi och samhällets organisering Quality of Life Research Redefinition Regional studies Social structure Sociology
Citations:	Items that this one cites Items that cite this one
Online Access:	Get full text
Tags:	Add Tag No Tags, Be the first to tag this record!