Splashing in deep waters of theory: A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory”

This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and Alvesson propose a typology of five “basic theory types.”...

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Bibliographic Details
Published in:Marketing theory 2021-09, Vol.21 (3), p.415-432
Main Authors: Bajde, Domen, Fischer, Eileen M., Cochoy, Franck, Brown, Stephen
Format: Article
Language:English
Subjects:
Humanities and Social Sciences
Sociology
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