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Do consumers care about corporate social responsibility messages on social media? An investigation on Turkish Telecommunication companies
Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory rather than voluntary. The literature review suggests that these activities provide benefits such as increasing sales, developing the companies' positive image, reducing the costs, protecting the en...
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| Published in: | AKADEMIK INCELEMELER DERGISI 2021-01, Vol.16 (1), p.47-72 |
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| Language: | English |
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| container_end_page | 72 |
| container_issue | 1 |
| container_start_page | 47 |
| container_title | AKADEMIK INCELEMELER DERGISI |
| container_volume | 16 |
| creator | Dinçer,Mustafa Abdül Metin Yıldırım,Emre Arslan,Yusuf |
| description | Over the last two decades, corporate social responsibility (CSR) has been regarded as obligatory
rather than voluntary. The literature review suggests that these activities provide benefits such as
increasing sales, developing the companies' positive image, reducing the costs, protecting the
environment, and many other issues. However, it is questionable whether it is valid for all sectors
and platforms. In this sense, this study investigates whether the consumers care about companies'
CSR messages on social media. From this perspective, an investigation on Turkish telecommunication
companies was conducted. The researchers made a qualitative content analysis, and in this regard,
the documents of the study were analyzed with qualitative analysis software MAXQDA. According to
the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities.
Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions
in the consumers' minds prevent the correct message conveying about CSR activities of the cases |
| format | article |
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rather than voluntary. The literature review suggests that these activities provide benefits such as
increasing sales, developing the companies' positive image, reducing the costs, protecting the
environment, and many other issues. However, it is questionable whether it is valid for all sectors
and platforms. In this sense, this study investigates whether the consumers care about companies'
CSR messages on social media. From this perspective, an investigation on Turkish telecommunication
companies was conducted. The researchers made a qualitative content analysis, and in this regard,
the documents of the study were analyzed with qualitative analysis software MAXQDA. According to
the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities.
Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions
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rather than voluntary. The literature review suggests that these activities provide benefits such as
increasing sales, developing the companies' positive image, reducing the costs, protecting the
environment, and many other issues. However, it is questionable whether it is valid for all sectors
and platforms. In this sense, this study investigates whether the consumers care about companies'
CSR messages on social media. From this perspective, an investigation on Turkish telecommunication
companies was conducted. The researchers made a qualitative content analysis, and in this regard,
the documents of the study were analyzed with qualitative analysis software MAXQDA. According to
the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities.
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rather than voluntary. The literature review suggests that these activities provide benefits such as
increasing sales, developing the companies' positive image, reducing the costs, protecting the
environment, and many other issues. However, it is questionable whether it is valid for all sectors
and platforms. In this sense, this study investigates whether the consumers care about companies'
CSR messages on social media. From this perspective, an investigation on Turkish telecommunication
companies was conducted. The researchers made a qualitative content analysis, and in this regard,
the documents of the study were analyzed with qualitative analysis software MAXQDA. According to
the obtained results, most consumers do not believe in the sincerity of the cases' CSR activities.
Moreover, this insincerity leads to negative credibility in the field. Both of these negative dimensions
in the consumers' minds prevent the correct message conveying about CSR activities of the cases</abstract><pub>Sakarya Üniversitesi</pub></addata></record> |
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| identifier | ISSN: 1306-7885 |
| ispartof | AKADEMIK INCELEMELER DERGISI, 2021-01, Vol.16 (1), p.47-72 |
| issn | 1306-7885 2602-3016 |
| language | eng |
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| source | Social Science Premium Collection (Proquest) (PQ_SDU_P3) |
| subjects | Coğrafya Din Bilimleri Edebiyat Felsefe & Psikoloji & Sosyoloji İktisat & İşletme & Finans İletişim Kültür & Sanat Maliye & Muhasebe & Vergi Medya ve Sinema Siyasal Bilimler Tarih Uluslararası İlişkiler |
| title | Do consumers care about corporate social responsibility messages on social media? An investigation on Turkish Telecommunication companies |
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