Sustainable Digital Marketing Under Big Data: An AI Random Forest Model Approach

Digital marketing refers to the process of promoting, selling, and delivering products or services through online platforms and channels using the internet and electronic devices in a digital environment. Its aim is to attract and engage target audiences through various strategies and methods, drivi...

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Bibliographic Details
Published in:IEEE transactions on engineering management 2024, Vol.71, p.3566-3579
Main Authors: Jin, Keyan, Zhong, Zoe Ziqi, Zhao, Elena Yifei
Format: Article
Language:English
Subjects:
Artificial intelligence
Artificial intelligence (AI)
Big Data
Business
Customers
Digital marketing
Empirical analysis
Engineering management
Marketing
Optimization
random forest model (RFM)
social media
Social networking (online)
Sustainability
sustainable digital marketing
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