Avatar-Based Innovation: Consequences of the Virtual Co-Creation Experience

Virtual worlds, such as the prominent Second Life (SL), offer unprecedented opportunities for companies to tap the innovative potential of consumers and consumer communities. Despite the potential, the studied corporate open innovation initiatives fail to attract sustained engagement among co-creati...

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Bibliographic Details
Main Authors: Kohler, T., Fueller, J., Stieger, D., Matzler, K.
Format: Conference Proceeding
Language:English
Subjects:
Avatars
Collaboration
Guidelines
Internet
Manufacturing
Product development
Second Life
Space technology
Technological innovation
Online Access:Request full text
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