CAVVA: Computational Affective Video-in-Video Advertising

Advertising is ubiquitous in the online community and more so in the ever-growing and popular online video delivery websites (e.g., YouTube). Video advertising is becoming increasingly popular on these websites. In addition to the existing pre-roll/post-roll advertising and contextual advertising, t...

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Bibliographic Details
Published in:IEEE transactions on multimedia 2014-01, Vol.16 (1), p.15-23
Main Authors: Yadati, Karthik, Katti, Harish, Kankanhalli, Mohan
Format: Article
Language:English
Subjects:
Ad-insertion
Advertising
affect
Applied sciences
arousal
Biological and medical sciences
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Context
contextual advertising
Exact sciences and technology
Fundamental and applied biological sciences. Psychology
Genetic algorithms
marketing and consumer psychology
Optimization
Perception
Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Sociology
Software
Statistics
valence
Vision
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