TIRA in Baidu Image Advertising

Since an image can be perceived by customers in few seconds, it is an effective medium for advertising and adored by advertisers. Baidu, as one of the lead search companies in the world, receives billions of text queries per day. How to feed attractive images to capture the customers' attention...

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Bibliographic Details
Main Authors: Yu, Tan, Yang, Xuemeng, Jiang, Yan, Zhang, Hongfang, Zhao, Weijie, Li, Ping
Format: Conference Proceeding
Language:English
Subjects:
advertising
Bit error rate
cross-modal
Data engineering
Feeds
Lead
Reliability
search
Systematics
Web and internet services
Online Access:Request full text
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