Who’s Watching TV?

This work addresses the problem of “user disambiguation”—estimating the likelihood of each member of a small group using a shared account or device. The specific focus is on television set-top box (STB) viewership data in multiperson households, in which it is impossible to tell with certainty which...

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Bibliographic Details
Published in:Information systems research 2023-12, Vol.34 (4), p.1622-1640
Main Authors: Clark, Jessica, Paiement, Jean-François, Provost, Foster
Format: Article
Language:English
Subjects:
audience estimation
Data analysis
design science
Estimating techniques
Households
machine learning
Privacy
Set top boxes
Statistical analysis
Television
Television programs
TV advertising
user disambiguation
Citations: Items that this one cites
Online Access:Get full text
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