VALUE CREATION THROUGH APPRECIATION? AN EXPLORATION OF THE PERCEPTION OF DIVERSITY MANAGEMENT IN A TRANSNATIONAL AVIATION GROUP

In view of certain socio-cultural and economic meta-processes, workforce diversity or diversity management become an increasingly important entrepreneurial success factor. Yet, the scholarly examination of diversity in the tourism and hospitality sector is still in its infancy, a fact that applies t...

Full description

Saved in:
Bibliographic Details
Published in:Tourism, culture & communication culture & communication, 2021-01, Vol.21 (4), p.283-298
Main Authors: Scherle, Nicolai, Rosenbaum, Philipp, Obermeyer, Nancy J.
Format: Article
Language:English
Subjects:
Aviation
Aviation Company
Diversity Management
Employee behavior
Employee Heterogeneity
Leadership
Problem-Centred Interviews
Value creation
Workplace diversity
Citations: Items that this one cites
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:In view of certain socio-cultural and economic meta-processes, workforce diversity or diversity management become an increasingly important entrepreneurial success factor. Yet, the scholarly examination of diversity in the tourism and hospitality sector is still in its infancy, a fact that applies to qualitative studies in particular. This paper addresses the perception of diversity and diversity management within one of the world’s leading aviation corporations, the Lufthansa Group. Following the methodological principles of qualitative social research, this study reports the results of a survey of Lufthansa flight attendants, a stakeholder group that interacts like no other in the area of overlap between the corporation and its customers. Specifically, the survey focuses on Lufthansa’s diversity strategy – based on the principle of ‘value creation through appreciation’ – and how it is perceived by representatives of the cabin crew, in an attempt to identify potential conflicts and prejudices that may arise in the face of employee heterogeneity.
ISSN:1098-304X
DOI:10.3727/109830421X16258177285415