Towards an understanding of crossnational similarities and differences in export information utilization
The extent to which and ways in which export information is used can play a significant role in a firm's level of export performance. Surprisingly, however, little empirical research has been conducted in the area of export information use, and even less attention has been paid to potential cro...
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| Published in: | International marketing review 2003-02, Vol.20 (1), p.17-43 |
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| Main Authors: | , , , , |
| Format: | Article |
| Language: | English |
| Subjects: | |
| Online Access: | Get full text |
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