The satisfaction and stress of being a market maven: A social network perspective

Compared with the average consumer, market mavens possess a unique set of characteristics including a greater depth of knowledge of the marketplace and its products, as well as a strong social network. Based on a field study of an emerging social network of Canadian undergraduate students (N = 71),...

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Bibliographic Details
Published in:Journal of consumer behaviour 2015-09, Vol.14 (5), p.325-334
Main Authors: Lee, Seung Hwan (Mark), Leizerovici, Gail, Zhang, Shuoyang
Format: Article
Language:English
Subjects:
Advertising
Brands
College students
Consumer behavior
Consumer behaviour
Consumer goods
Consumer preferences
Economic networks
Fieldwork
Industrial psychology
Market segments
Marketing research
Markets
Network analysis
Networking
Satisfaction
Social networks
Stress
Studies
Undergraduate students
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