Co-Creation in Virtual Worlds: The Design of the User Experience

Emerging virtual worlds, such as the prominent Second Life, offer unprecedented opportunities for companies to collaborate with co-creating users. However, pioneering corporate co-creation systems fail to attract a satisfying level of participation and engagement. The experience users have with the...

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Bibliographic Details
Published in:MIS quarterly 2011, Vol.35 (3), p.773-788
Main Authors: Kohler, Thomas, Fueller, Johann, Matzler, Kurt, Stieger, Daniel, Füller, Johann
Format: Article
Language:English
Subjects:
action research
Aktionsforschung
co-creation
Communities
Computerspiel
Consumer goods industries
Design
experience design
Navigation
Partizipation
Produktgestaltung
Second Life
Sociability
Social interaction
Special Issue: New Ventures in Virtual Worlds
Studies
Systems design
Technological innovation
Usability
User interface
Virtual avatars
Virtual communities
Virtual reality
Virtual worlds
Virtuelle Realität
Online Access:Get full text
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