Organizational Vision and Visionary Organizations

This article presents a framework for understanding organizational vision. "Vision" is a term frequently used by academics and practicing managers, but there has been a scarcity of clear concepts and useful tools—in short, the absence of a coherent conceptual framework. This article develo...

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Bibliographic Details
Published in:California management review 2008-01, Vol.50 (2), p.117-137
Main Authors: Collins, James C., Porras, Jerry I.
Format: Article
Language:English
Subjects:
Online Access:Get full text
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