Swift Guanxi in Online Marketplaces: The Role of Computer-Mediated Communication Technologies

The concept of guanxi (i.e., a close and pervasive interpersonal relationship) has received little attention in the literature on online marketplaces, perhaps due to their impersonal nature. However, we propose that computer-mediated communication (CMC) technologies can mimic traditional interactive...

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Bibliographic Details
Published in:MIS quarterly 2014-03, Vol.38 (1), p.209-230
Main Authors: Ou, Carol Xiaojuan, Pavlou, Paul A., Davison, Robert M.
Format: Article
Language:English
Subjects:
Communication
Computer mediated communication
Consumer behavior
Electronic commerce
Information technology
Personal relationships
Repurchase
Studies
Online Access:Get full text
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