Consumer Stockpiling Across Cultures During the COVID-19 Pandemic

On March 11, 2020, the World Health Organization declared the COVID-19 (coronavirus) outbreak a pandemic. In the following days, media reports showed that consumers increasingly stockpiled groceries and household supplies. Interestingly, behavioral data show that this stockpiling exhibited considera...

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Bibliographic Details
Published in:Journal of international marketing (East Lansing, Mich.) Mich.), 2022-06, Vol.30 (2), p.28-37
Main Authors: Ahmadi, Iman, Habel, Johannes, Jia, Miaolei, Lee, Nick, Wei, Sarah
Format: Article
Language:English
Subjects:
Coronaviruses
COVID-19
Cultural values
Pandemics
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