Colombia as a Future Tourism Destination from U.S. Travelers’ Perspective

This research identified the perceptions of U.S. travelers regarding Colombia as a potential tourism destination, including their perception of risk. The framework of destination image and travelers’ behavior, including perceived risk, cognitive and affective images, and perceived value for the trip...

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Bibliographic Details
Published in:Innovar : revista de ciencias administrativas y sociales 2024-06, Vol.34 (93), p.1-20
Main Authors: Montes-Guerra, Maricela I., Zapata-Cuervo, Natalia, Jeong, Miyoung
Format: Article
Language:English
Subjects:
affective image
cognitive image
Colombia
Destination image
Marketing
perceived value
Perceptions
Tourism
Tourist attractions
Travel
U.S. travelers
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