Selective Exposure to Campaign Communication: The Role of Anticipated Agreement and Issue Public Membership

This article explores two hypotheses about how voters encounter information during campaigns. According to the anticipated agreement hypothesis, people prefer to hear about candidates with whom they expect to agree. The “issue publics” hypothesis posits that voters choose to encounter information on...

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Bibliographic Details
Published in:The Journal of politics 2008-01, Vol.70 (1), p.186-200
Main Authors: Iyengar, Shanto, Hahn, Kyu S., Krosnick, Jon A., Walker, John
Format: Article
Language:English
Subjects:
Agreements
Bush, George W
Campaigns
Candidates
Conservatism
Electoral campaigning
Expectations
Exposure
Gore, Albert Jr
Information
Information acquisition
Information Sources
Internet
Liberalism
Multimedia
Optical media
Participant observation
Partisanship
Personal computers
Political Affiliation
Political Campaigns
Political candidates
Political communication
Political parties
Political partisanship
Political theory
Presidential elections
Presidents
Public opinion
Selective exposure
Tracking
U.S.A
Vice Presidents
Voter behavior
Voter registration
Voters
Voting Behavior
Voting behaviour
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