Behavioral strategy

Behavioral strategy merges cognitive and social psychology with strategic management theory and practice. Despite much progress, the aims and boundaries of behavioral strategy remain unclear. In this paper we define behavioral strategy and identify the main unsolved problems. We propose a unifying c...

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Bibliographic Details
Published in:Strategic management journal 2011-12, Vol.32 (13), p.1369-1386
Main Authors: Powell, Thomas C., Lovallo, Dan, Fox, Craig R.
Format: Article
Language:English
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