Binge Watching and Advertising

How users consume media has shifted dramatically as viewers migrate from traditional broadcast channels toward online channels. Rather than following the schedule dictated by television networks and consuming one episode of a series each week, many viewers now engage in binge watching, which involve...

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Bibliographic Details
Published in:Journal of marketing 2016-09, Vol.80 (5), p.1-19
Main Authors: Schweidel, David A., Moe, Wendy W.
Format: Article
Language:English
Subjects:
Addiction
Advertising
Advertising campaigns
Consumer advertising
Internet advertising
Online advertising
Personality traits
Studies
Television advertising
Television programs
Television viewers
Television viewing
Time series models
User behavior
Viewers
Webcasting
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