Nudges in SRI: The Power of the Default Option

We introduce nudges in order to incite investors to choose Socially Responsible Investment (SRI) funds instead of traditional funds. We have set up two online experiments with a total of 713 US retail investors, using three types of nudges to elicit their effects on investors' SRI investments l...

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Bibliographic Details
Published in:Journal of business ethics 2022-05, Vol.177 (3), p.547-566
Main Authors: Gajewski, Jean-Francois, Heimann, Marco, Meunier, Luc
Format: Article
Language:English
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