Competitive Personalized Pricing

We study a model where each competing firm has a target segment where it has full consumer information and can exercise personalized pricing, and consumers may engage in identity management to bypass the firm’s attempt to price discriminate. In the absence of identity management, more consumer infor...

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Bibliographic Details
Published in:Management science 2020-09, Vol.66 (9), p.4003-4023
Main Authors: Chen, Zhijun, Choe, Chongwoo, Matsushima, Noriaki
Format: Article
Language:English
Subjects:
Clients
Companies
Competition
Consumer behavior
Consumer education
Consumers
customer targeting
Customization
Discrimination
Identity
Identity management
Information
Management
Market segments
personalized pricing
Prices
Pricing
Pricing policies
Social welfare
Worker absenteeism
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