Gift Giving in Enduring Dyadic Relationships: The Micropolitics of Mother–Daughter Gift Exchange

Abstract This article investigates the dynamics of long-term gift exchange between British mothers and their adult daughters, delving into the processes behind dyadic gift giving. Through 54 comprehensive interviews, we elaborate the micropolitics that characterize these dynamics. Micropolitics refe...

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Bibliographic Details
Published in:The Journal of consumer research 2024-10, Vol.51 (3), p.616-633
Main Authors: Liu, Chihling, Kozinets, Robert V, Patterson, Anthony, Zhao, Xin
Format: Article
Language:English
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