Consumer Work and Agency in the Analog Revival

Abstract Why do consumers choose difficult analog technologies over their labor-saving digital counterparts? Through ethnographic investigations of three once defunct analog technologies that have experienced a resurgence (vinyl music, film photography, and analog synthesizers), we explore how the a...

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Bibliographic Details
Published in:The Journal of consumer research 2024-12, Vol.51 (4), p.719-738
Main Authors: Beverland, Michael B, Fernandez, Karen V, Eckhardt, Giana M
Format: Article
Language:English
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