Serving with a Smile on Airbnb: Analyzing the Economic Returns and Behavioral Underpinnings of the Host’s Smile

Abstract Non-informational cues, such as facial expressions, can significantly influence judgments and interpersonal impressions. While past research has explored how smiling affects business outcomes in offline or in-store contexts, relatively less is known about how smiling influences consumer cho...

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Bibliographic Details
Published in:The Journal of consumer research 2025-04, Vol.51 (6), p.1073-1097
Main Authors: Zhang, Shunyuan, Friedman, Elizabeth M S, Srinivasan, Kannan, Dhar, Ravi, Zhang, Xupin
Format: Article
Language:English
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