MTurk Character Misrepresentation: Assessment and Solutions

This tutorial provides evidence that character misrepresentation in survey screeners by Amazon Mechanical Turk Workers (“Turkers”) can substantially and significantly distort research findings. Using five studies, we demonstrate that a large proportion of respondents in paid MTurk studies claim a fa...

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Bibliographic Details
Published in:The Journal of consumer research 2017-06, Vol.44 (1), p.211-230
Main Authors: WESSLING, KATHRYN SHARPE, HUBER, JOEL, NETZER, ODED
Format: Article
Language:English
Subjects:
Tutorials in Consumer Research
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