Textbook websites: user technology acceptance behaviour

Compared with course management software (e.g. Blackboard and WebCT), the content and technology offered by a textbook website (TBW) is relatively costless to universities and professors, and is a potentially valuable tool that can be leveraged to help students learn course material. The present stu...

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Bibliographic Details
Published in:Behaviour & information technology 2011-03, Vol.30 (2), p.147-159
Main Authors: Jonas, Gregory A., Norman, Carolyn Strand
Format: Article
Language:English
Subjects:
Acceptance
Accounting
behaviour
College Students
Education
Educational Technology
Exact sciences and technology
Higher education
Information and communication sciences
Information science. Documentation
Information systems
Introductory Courses
Library and information science. General aspects
Mathematical models
Perception
Sciences and techniques of general use
Software
Structural Equation Models
Student Attitudes
Student Behavior
Student Surveys
Students
technology acceptance
Technology adoption
textbook websites
Textbooks
Use and user studies. Information needs
Use Studies
Web Sites
Websites
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Summary:Compared with course management software (e.g. Blackboard and WebCT), the content and technology offered by a textbook website (TBW) is relatively costless to universities and professors, and is a potentially valuable tool that can be leveraged to help students learn course material. The present study uses the extended Technology Acceptance Model (TAM2) and structural equation modelling to examine characteristics associated with the voluntary usage behaviour (UB) of TBW by students in entry-level accounting courses. Analysing survey data from 231 participants, our results indicate that perceptions of usefulness, the ability to demonstrate or explain the benefits of usage and peer usage of the TBW are all positively associated with UB. However, our findings also suggest that notwithstanding the potential benefits accruing to students, faculty encouragement is a critical enabling factor for use of the TBW. Because of persistent concerns on the part of students, educators, administrators, textbook publishers, and legislators regarding the cost and quality of higher education, we discuss the implications of our results for these stakeholders.
ISSN:0144-929X
1362-3001
DOI:10.1080/01449290903353021