Redefining “Child-Directed Advertising” to Reduce Unhealthy Television Food Advertising

Food and beverage companies have pledged to reduce unhealthy marketing to children through the Children's Food and Beverage Advertising Initiative (CFBAI). However, public health experts question the initiative's effectiveness because pledges apply to only some types of marketing. For inst...

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Bibliographic Details
Published in:American journal of preventive medicine 2013-04, Vol.44 (4), p.358-364
Main Authors: Harris, Jennifer L., Sarda, Vishnudas, Schwartz, Marlene B., Brownell, Kelly D.
Format: Article
Language:English
Subjects:
Adolescent
Adult
Advertising
Advertising as Topic - standards
Age Factors
Biological and medical sciences
Child
Child, Preschool
Children
Drinks
Food
Food Industry - methods
General aspects
Healthy food
Humans
Internal Medicine
Medical sciences
Middle Aged
Miscellaneous
Prevention and actions
Public health. Hygiene
Public health. Hygiene-occupational medicine
Television - classification
Viewers
Young Adult
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