An eye-tracking study of website complexity from cognitive load perspective

Online shopping is becoming one of the most popular applications on the Internet. Websites are the important interfaces in HCI (Human–Computer Interaction). Website design significantly affects online shopping behavior. This research used eye-tracker to track the eye-movement process for 42 college...

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Bibliographic Details
Published in:Decision Support Systems 2014-06, Vol.62, p.1-10
Main Authors: Wang, Qiuzhen, Yang, Sa, Liu, Manlu, Cao, Zike, Ma, Qingguo
Format: Article
Language:English
Subjects:
Algorithmics. Computability. Computer arithmetics
Applied sciences
Biological and medical sciences
Cognition. Intelligence
Cognitive load
Cognitive psychology
Complexity
Computer science
control theory
systems
Computer systems and distributed systems. User interface
Counting
Electronic commerce
Exact sciences and technology
Eye movements
Eye-tracking
Fixation
Fundamental and applied biological sciences. Psychology
HCI
Human-computer interaction
Human-computer interface
Intellectual and cognitive abilities
Online shopping
Perception
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Software
Studies
Task complexity
Tasks
Theoretical computing
User behavior
Vision
Visual
Web site design
Website complexity
Websites
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