Abundant rarity: The key to luxury growth

Although Western economies have not yet transitioned out of crisis, the luxury sector is growing again, especially at the high end. In emerging countries, the luxury sector's expansion has reached double digits. However, as luxury products continue to penetrate global markets, the prestige of b...

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Bibliographic Details
Published in:Business horizons 2012-09, Vol.55 (5), p.453-462
Main Author: Kapferer, Jean-Noël
Format: Article
Language:English
Subjects:
Brand equity
Business administration
Business conditions
Business models
domain_shs.gestion.mark
Elites
Growth
Humanities and Social Sciences
Luxuries
Luxury
Marketing syndicates
Prestige
Studies
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