EFFECT OF ELECTRONIC WORD-OF-MOUTH ON CONSUMER PURCHASE INTENTION: THE PERSPECTIVE OF GENDER DIFFERENCES

Electronic word of mouth is available to customers in different types of online consumer reviews, which can be used to help them make e-commerce purchasing decisions. Customers acknowledge that online consumer reviews help them to determine eWOM credibility and to make purchasing decisions. This stu...

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Bibliographic Details
Published in:International journal of electronic business management 2012-10, Vol.10 (3), p.175
Main Authors: Fan, Yi-Wen, Miao, Yi-Feng
Format: Article
Language:English
Subjects:
Consumer behavior
Credibility
Electronic commerce
Gender differences
Impact analysis
Purchasing
Regression analysis
Studies
Virtual communities
Word of mouth advertising
Online Access:Get full text
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