Marketing implications for attractions

This article focuses on the tourist attraction marketing issues of the 1990s. Demand has not kept pace with supply and the day-visitor market is unlikely to grow as fast as predicted. The oversupply has arisen through a general assumption of continued rapid growth in the leisure market and a belief...

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Bibliographic Details
Published in:Tourism management (1982) 1989-09, Vol.10 (3), p.229-232
Main Author: Middleton, Victor T.C.
Format: Article
Language:English
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Summary:This article focuses on the tourist attraction marketing issues of the 1990s. Demand has not kept pace with supply and the day-visitor market is unlikely to grow as fast as predicted. The oversupply has arisen through a general assumption of continued rapid growth in the leisure market and a belief in the motivating power of heritage. Competition for the limited demand will intensify during the 1990s but will eventually lead to more realistic economic control of tourist attraction development — a greater level of professionalism in marketing and taking advantage of economies of scale by cooperation among smaller attractions as necessary.
ISSN:0261-5177
1879-3193
DOI:10.1016/0261-5177(89)90080-0