Usefulness, Enjoyment, and Self-Image Congruence: The Adoption of e-Book Readers

One challenge when launching new technologies is to overcome consumer resistance to change so as to accelerate market acceptance. This is the case of e‐book readers. The present study investigates individuals’ perceptions of the utilitarian and hedonic values of such devices and their congruence wit...

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Bibliographic Details
Published in:Psychology & marketing 2013-04, Vol.30 (4), p.372-384
Main Authors: Antón, Carmen, Camarero, Carmen, Rodríguez, Javier
Format: Article
Language:English
Subjects:
E-books
Electronic book readers
Elektronische Publikation
Innovationsakzeptanz
Konsumentenverhalten
Perceptions
Product acceptance
Self image
Studies
Technology adoption
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