ADVERTISING COMMUNICATION AND GENDER STEREOTYPES

Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the individual's...

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Bibliographic Details
Main Authors: Petcu, Dalia, Suciu, Sorin, Gherhes, Vasile, Obrad, Ciprian
Format: Conference Proceeding
Language:English
Subjects:
Advertisements
Advertising
Business communication
Communication
Gender
Gender stereotypes
Identity
Mass media
Modern society
Self concept
Speech
Stereotypes
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