Music and noise: marketing hypertexts

Why "review" Eastgate? Because we only know Eastgate through its representations of its aesthetic and intellectual enterprise--the way it has conjured itself discursively. Like City Lights Books in the 1950s, which provided the Beat writers an early home, or Roof Press, which still provide...

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Bibliographic Details
Published in:Postmodern culture 1996-09, Vol.7 (1)
Main Author: Swiss, Thomas
Format: Article
Language:English
Subjects:
American literature
Hypertext
Morrison, Toni (1931-2019)
Music
Noise
Pedagogy
Poetry
Publishing industry
Reading
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Summary:Why "review" Eastgate? Because we only know Eastgate through its representations of its aesthetic and intellectual enterprise--the way it has conjured itself discursively. Like City Lights Books in the 1950s, which provided the Beat writers an early home, or Roof Press, which still provides a publishing outlet for "language poetry," Eastgate appears to offer hypertext writers close attention, good company, and (for a small organization) sophisticated marketing. Using the tag line "serious hypertext," for example, is a clever marketing move as it marks out a "high" literary space for everything Eastgate publishes. [...]Tennyson's "In Memoriam" and Clark Humphrey's "The Perfect Couple" (described in the Eastgate catalog as "A New Age couple discovers the secret of perfect love") get to travel together under the same umbrella, although they reflect--to say the least--different literary values and practices.
ISSN:1053-1920
1053-1920
DOI:10.1353/pmc.1996.0045