Determinants of knowledge transfer strategy in franchising: integrating knowledge-based and relational governance perspectives

This study presents an integrative model on the franchisor's choice of knowledge transfer strategy by deriving hypotheses from the knowledge-based theory and the relational governance view. First, based on the knowledge-based view, tacitness of system-specific knowledge influences the choice of...

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Bibliographic Details
Published in:The Service industries journal 2013-09, Vol.33 (12), p.1117-1134
Main Authors: Gorovaia, Nina, Windsperger, Josef
Format: Article
Language:English
Subjects:
codification
Corporate governance
Franchising
Hypotheses
Information sharing
Knowledge
Knowledge management
knowledge transfer
Management theory
Media richness
personalization
Studies
Trust
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