Organ donation: the role of gender in the attitude-behavior relationship

Positive attitudes toward organ donation often do not translate into behavior. The present study analyzes gender as a moderator of the attitude–behavior relationship. Due to helping behavior stereotypes, we expected women to show higher donation attitudes but a weaker attitude–behavior link than men...

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Bibliographic Details
Published in:Journal of applied social psychology 2013-06, Vol.43 (S1), p.E64-E70
Main Authors: Mohs, Anja, Hübner, Gundula
Format: Article
Language:English
Subjects:
Attitudes
Behavior
Blood & organ donations
Gender
Social psychology
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Summary:Positive attitudes toward organ donation often do not translate into behavior. The present study analyzes gender as a moderator of the attitude–behavior relationship. Due to helping behavior stereotypes, we expected women to show higher donation attitudes but a weaker attitude–behavior link than men. In Germany, 60 women and 61 men participated in a questionnaire survey. Indeed, women showed higher positive attitudes, empathy, and norms compared to men. While intention to card signing seemed unaffected by gender, the moderator effect was confirmed: The link between attitudes and intention to sign was stronger for men than women. In predicting behavior, the moderator effect showed a trend toward significance. The results provide a new understanding of the link between donation attitudes and behavior.
ISSN:0021-9029
1559-1816
DOI:10.1111/jasp.12042