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The Impact of Alumni Status on Institutional Giving by Faculty and Staff

This study explores the association between propensity toward giving and personal and positional characteristics of faculty and staff across 3 years within a large, public, multi-campus higher education institution. Informed by the literatures on organizational identity and commitment, faculty and s...

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Bibliographic Details
Published in:Research in higher education 2014-03, Vol.55 (2), p.196-217
Main Authors: Borden, Victor M. H., Shaker, Genevieve G., Kienker, Brittany L.
Format: Article
Language:English
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Summary:This study explores the association between propensity toward giving and personal and positional characteristics of faculty and staff across 3 years within a large, public, multi-campus higher education institution. Informed by the literatures on organizational identity and commitment, faculty and staff giving, and the higher education workforce, the study employs a hurdle analysis to estimate the predictors of likelihood of donating (the hurdle) and the amount given among those who donate. Following up on earlier research by the authors that demonstrated that academic employees and employees who are institutional alumni are more likely to give, the present study explores the interaction between these roles and offers a more powerful model for predicting the amount given. The results of this study have implications for understanding how organizational commitment and identification may be relevant in addressing giving, for institutional fundraising, and for building institutional loyalties.
ISSN:0361-0365
1573-188X
DOI:10.1007/s11162-013-9318-3