Analysing factors affecting the choice of emergent human resource capital

Ever since the announcement that UK higher education (HE) fees were to increase up to £9000, many universities have expressed concern about how to attract the best students while offering choice and promoting student mobility through broader access. This in turn has led to questioning how such compl...

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Bibliographic Details
Published in:The Journal of the Operational Research Society 2014-06, Vol.65 (6), p.935-953
Main Authors: Irani, S, Dwivedi, YK, Williams, MD
Format: Article
Language:English
Subjects:
Business and Management
College campuses
College students
Colleges & universities
Competition
Employment
Fees
Fees & charges
Foreign students
Higher education
Immigration
International students
Likert scale
Management
Marketing
Operations research
Operations Research/Decision Theory
Passports & visas
Questionnaires
Recruitment
Research design
Research universities
Special Issue Paper
Special Issue Papers
Student recruitment
Studies
Universities
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Summary:Ever since the announcement that UK higher education (HE) fees were to increase up to £9000, many universities have expressed concern about how to attract the best students while offering choice and promoting student mobility through broader access. This in turn has led to questioning how such complexity might be modelled using sophisticated operational research (OR) techniques. Because higher education institutions (HEIs) are now beginning to compete 'against' rather than 'with' each other, potential students are paying increased attention to where and what they will study, as well as graduate opportunities after their degree. Hence, the quality of education services becomes increasingly vital for HEIs in order to attract potential students. This study seeks to develop a framework of those factors affecting international (non-EU) students' choice of institution. A number of factors were identified and collated from the existing literature providing a solid foundation on which to base this research. A survey approach was utilised to determine the importance of identified factors based on data collected from students of two different types of institutions (a university and a feeder institution). Through a better understanding of factors such as social influence, financial and career opportunities, universities should be well placed to construct models underpinned by OR principles that will promote scenario modelling and planning within HE.
ISSN:0160-5682
1476-9360
DOI:10.1057/jors.2012.143