Sports Mega-Events as Part of a Nation's Soft Power Strategy: The Cases of Germany (2006) and the UK (2012)

Research Highlights and Abstract The article discusses how states are increasingly using sports mega-events as part of their ‘soft power’ strategies The limited literature on ‘soft power’ and sports mega-events fails to either explain the concept and how it pertains to sport or provide examples that...

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Bibliographic Details
Published in:British journal of politics & international relations 2014-11, Vol.16 (4), p.572-596
Main Authors: Grix, Jonathan, Houlihan, Barrie
Format: Article
Language:English
Subjects:
Comparative analysis
Diplomacy
Empirical research
Games
Germany
international prestige
International relations
International relations-UK
Justification
Literary criticism
Nation
Olympic games
Paralympic Games
Political power
Power
Prestige
Public officials
Soft power
Sports
sports mega‐events
State
United Kingdom
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