Couvrez cette mort que je ne saurais voir » : du rapport singulier entre consommateurs seniors et objets d'occasion

Today, second-hand purchasing is the primary emerging consumption trend: this article recommends observing and understanding the usage and attitudes of senior consumers, the engines of tomorrow's economy, with regard to this alternative means of consumption. After having demonstrated the singul...

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Bibliographic Details
Published in:Décisions marketing 2014-10 (76), p.47
Main Author: Dehling, Aurélie
Format: Article
Language:fre
Subjects:
Aging
Consumer attitudes
Consumer behavior
Consumption
Perceptions
Social studies
Used goods
Online Access:Get full text
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Summary:Today, second-hand purchasing is the primary emerging consumption trend: this article recommends observing and understanding the usage and attitudes of senior consumers, the engines of tomorrow's economy, with regard to this alternative means of consumption. After having demonstrated the singular nature of their usage and attitudes, this article holds up a mirror, to articulate, either positively or negatively, the relationship between objects and aging consumers. Recommendations are then detailed to help sector professionals maximize their secondhand offer's attractiveness among consumers aged 55 and over.
ISSN:1253-0476