Uncertainty of Outcome or Star Quality? Television Audience Demand for English Premier League Football

This paper presents new evidence on the relevance of uncertainty of outcome for demand for sports viewing. Using television viewing figures for eight seasons from the English Premier League, we show that uncertainty of outcome does not have the hypothesised effect on television audience demand. Sepa...

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Bibliographic Details
Published in:International journal of the economics of business 2015-09, Vol.22 (3), p.449-469
Main Authors: Buraimo, Babatunde, Simmons, Rob
Format: Article
Language:English
Subjects:
Ability
Audiences
Broadcasting
Consumer behavior
Consumer behaviour
Demand
Football
L83
Preferences
Professional soccer
Soccer
Sports
Sports franchises
Studies
Superstars
Team sports
Television
Television sports
Television viewing
Uncertainty
Uncertainty of Outcome
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