Consumer awareness and willingness to pay for safety of street foods in developing countries: a review

• Published in: International journal of consumer studies 2016-03, Vol.40 (2), p.242-248
• Main Authors: Alimi, Buliyaminu Adegbemiro, Workneh, Tilahun Seyoum
• Format: Article
• Language: English
• Subjects: attitudes and opinions; consumer awareness; Consumer behavior; Consumers; Developing countries; Economic development; Employment; Enforcement; Food; food processing; Food safety; food supply chain; Hazards; health; health foods; health promotion; Healthy food; LDCs; Perceptions; public policy; risk; Rural communities; Safety; safety intervention; Socioeconomic development; Socioeconomic factors; Street foods; Studies; trade; Vendors; Willingness to pay
• ISSN: 1470-6423; 1470-6431
• DOI: 10.1111/ijcs.12248

Street food vending is still popular in developing countries despite the giant stride recorded in the areas of food processing and global food supply in the last century. Its contribution to the socio‐economic development of the countries is evidenced by the volume of trade involved and provision of employment for significant portion of rural and urban populace. However, there has been persistent global concern on the risks of street food to the health of consumers because of the attitudes of practitioners throughout the chain. This review summarizes the findings of studies on awareness and perceptions of street food consumers to the hazards involved in street food, and their willingness to pay (WTP) premium for safety intervention. The major limitation to WTP is the extra cost that could result from the implementation of reports of WTP studies which could disenfranchise those consumers that may not be able to afford the premium. This review, therefore, recommends the formulation and enforcement of appropriate public policies that would cover the entire chain of street food vending for the safety of everybody along the chain and the protection of the health of the consumers.