Sustainable Eating: Mainstreaming Plant-Based Diets In Developed Economies

Livestock production has an enormous impact on climate change emissions, resource use, habitat loss, and the availability of staples for consumers in developing countries. Despite this, macromarketers have paid little attention to environmentally sustainable diets. Although researchers in health stu...

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Bibliographic Details
Published in:Journal of macromarketing 2014-09, Vol.34 (3), p.369-382
Main Author: Beverland, Michael B.
Format: Article
Language:English
Subjects:
Agricultural production
Green marketing
Livestock industry
Market segments
Studies
Sustainable development
Vegetarianism
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