Business model adaptation for emerging markets: a case study of a German automobile manufacturer in India

Emerging markets offer a wide range of opportunities for firms from developed markets, especially in terms of high growth potential. However, business models that enable firms to achieve competitive advantage in their home markets are often challenged by the different nature of emerging markets. Fir...

Full description

Saved in:
Bibliographic Details
Published in:R & D management 2016-06, Vol.46 (3), p.480-503
Main Authors: Landau, Christian, Karna, Amit, Sailer, Miriam
Format: Article
Language:English
Subjects:
Adaptation
Automobile industry
Business models
Case studies
Corporate profiles
Emerging markets
Globalization
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!