Female spectators as customers at National Football League games

Purpose – The purpose of this paper is to investigate female National Football League (NFL) spectators’ preferences and feedback in regard to various customer service components of the NFL game day experience. The primary components with respect to female spectators’ choices, preferences, and feedba...

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Bibliographic Details
Published in:International journal of sports marketing & sponsorship 2016-04, Vol.17 (2), p.172-200
Main Authors: Harrison, C. Keith, Bukstein, Scott, McPherson Botts, Ginny, Lawrence, Suzanne Malia
Format: Article
Language:English
Subjects:
Advertising & promotion
Athletes
Awards & honors
Business schools
College football
Consumers
Consumption
Customer services
Decision making
Education
Executives
Feedback
Females
Gender differences
Investigations
Learning
Marketing
Professional baseball
Race relations
Scholars
Spectatorship
Sports
Students
Studies
Women
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