The importance of suspense and surprise in entertainment demand: Evidence from Wimbledon

•We study the effect of suspense and surprise on live TV audience figures.•Our panel data consists of 8563 minute-by-minute observations from 80 men's singles matches at Wimbledon from 2009 to 2014.•We find that both suspense and surprise positively affect live TV audience figures, with surpris...

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Bibliographic Details
Published in:Journal of economic behavior & organization 2016-10, Vol.130, p.47-63
Main Authors: Bizzozero, Paolo, Flepp, Raphael, Franck, Egon
Format: Article
Language:English
Subjects:
Audiences
Betting odds
Entertainment
Media coverage
Men
Studies
Surprise
Suspense
Television
Tennis
Tournaments & championships
TV audience
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