Internet users versus non-users: drivers in internet uptake
Previous studies have examined the potential barriers to consumers' adoption of the internet. The authors build on this work and survey, over time, a panel comprised of both internet users and non-users in the UK to determine if there are differences between these two groups in their attitudes...
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| Published in: | International journal of advertising 2000-01, Vol.19 (5), p.665-681 |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Citations: | Items that this one cites Items that cite this one |
| Online Access: | Get full text |
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